![]() ![]() Frequently asked questions include ‘How should we be using Facebook for marketing?’ and ‘How should we be using Twitter for marketing?’ The issues associated with social media marketing revolve around a lack of knowledge and understanding of social media networks and social media marketing, resulting in many small business owners not reaping the full potential benefits. This is accomplished by evaluating their social media marketing strategy with the N-Rel framework along with metrics and key performance indicators. This report examines how Nike utilizes their social media sites in an attempt to understand why they are so successful with social media marketing. Share this: Facebook Facebook logo Twitter Twitter logo Reddit Reddit logo LinkedIn LinkedIn logo WhatsApp WhatsApp logo Executive Summary
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